Of the four TV/ web spots for the Singapore Environment Council, our racy (by Singapore’s tame standards) “make love not haze” air quality video unsurprisingly got the most PR mileage, receiving reports in the Straits Times, My Paper, Yahoo, The New Paper and Stomp, as well as industry write-ups Marketing andmarketingdirecto.com (yeah, en Español). The ad, of course, didn’t please everyone. But we got your attention, didn’t we? And in today’s media-saturated world, that’s the first step to being successful in communicating.